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INTERREG IIIC – SUSTAINING SMALL EXPANDING TOWNS (SusSET)
: PROJECT ‘BEST PRACTICE’ proforma
Theme: Tourism Town & Country: Åmål, Sweden
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Project Title: ‘’The Åmål weekend’’ Started in 1986
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Description: Event weekend. 2 days of entertainment for all ages. A ‘’welcome home event’’ to the citizens of Åmål after the summer Holliday. Other people are most welcome, as well.
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Objectives:
q To provide the citizens of Åmål a feeling of belonging
q Get visitors from nearby communities
q Increase the shopping during the weekend
q Families go out together, enjoying their town
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Process/Stages:
q Several meetings with shop owners society, sport clubs, FÅC. January-August
q Make a budget together with FÅC (Putting Åmål in Centre)
q Make a first outcast of the program for the weekend. March –April
q Booking of artists. January – May
q Organisation of the event. Contacts with the Police, stage builders, other participants and artists.
q Final program is being promoted in the press and by leaflets and posters. June-July
q Beginning of August. Åmålshälja (The Åmål weekend) starts on a Friday and ends on Saturday evening
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Outcomes/Results:
- People are proud to be apart of Åmål
- Shop owners are proud to have a shop in Åmål
- Visitors/tourists are proud to have been in Åmål, and they tell their relatives and friends about the city and its surroundings.
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Learning Points:
- It is very important to have a meeting after the events and check the outcome
- Inform the politicians of the outcome
- Involve more unions (sport clubs and others)
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Contact Information:
Håkan Jarnryd. www.amal.se/Event site
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Notes:
- Describe the project in one or two sentences (including costs and whether EU funding)
- List the key aim and/or objectives in no more than 30 words
- Describe the key stages of the process, including timescale and if drawing upon best practice from elsewhere
- Summarise the key results and learning points in one to three bullets
- Give contact details, e.g. person, website, organisation, link to others
- Keep to a single page
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