What is business optimisation and why is it so valuable to you?

You have, in your marketing system, the greatest business opportunity imaginable.   Why?   Simple. It costs the same fixed effort, expense and time to have a salesperson in the field, whether they secure five appointments a day, ten appointments or twenty. It costs you the same fixed amount whether that sales person closes one in ten prospects, one in five or one in two. Why settle for closng one when you can close five?   Have you ever thought about that?   With the newspaper it costs you the same fixed cost in time, money and effort whether your advert generates one response, ten responses or a hundred and the same price whether you convert 2%, 10% or 20% of those leads to sales. It also costs you the same whether it produces a £50 order or a £500 order.   It’s the same with your website. Whether your website converts 1% of visitors to customers (that’s the average by the way) or 10%, the hosting fees remain the same.   Direct mail too. The cost to post 200 letters is fixed, whether they produce a 2% response or a 10% response and whether the sales generate a hundred pounds or a thousand.    The point is this.   If you can get ads to produce twice the response, if you can get people who were selling 1 out of 6 prospects to sell 1 out of 3, the sales increase potential is enormous – at no extra cost.   If you can get customers to buy twice a year instead of once, or once a month instead of every six weeks you'll increase your sales. Or if you can get customers to spend £120 instead of £80, and if you can get them to refer 4 more clients instead of one you'll increase your profits.   But the combined effect of all of those increases work together to catapult your profits upwards.   More customers spending more money, more often and with no increase in your current fixed marketing costs.   But how do you do it? You’d be amazed how simple it can be.   Suppose I told you there is one little technique that can multiply the response from an advert by as much as 500%, and that most advertisers don’t use it.   Or that 1 additional word in a direct mail letter has been proven to increase sales – yet again – most don’t know about it.   If you run advertising or send out direct mail you could implement these tomorrow and see increased sales. We have a 104 point marketing service designed to improve the results of a company. It' very effective. It normally costs £200 + vat but it's yours FREE IF:   You own an established company that sells business to business in the UK with at least 200 customers. You see we would like you to promote this service to your customers in return for a 40% commission. But you can't expect to do that if you haven't tried it yourself so we're willing to let you try it out for free. Give it a test drive! If you qualify, e-mail me now and we'll get together. rob@mercurywebsites.co.uk You'll actually benefit 3 ways. 1. You'll get increased results from your marketing. 2. You'll make £80 a sale, so 100 would make you 8k 3. If your customers are also busier as a result, they may need more of what you sell. Call me now rob@mercurywebsites.co.uk   Mercury websites provide Web Design in Sheffield, Website Design in Sheffield and Website Design and Marketing in Sheffield   Contact me for a 104 point marketing audit. If you sell busines to business there's no charge.   You don't even need to have a website or want us to design one, just as long as you're in Sheffield this marketing service is for you.