Integrity Marketing, Scotland
Loyalty Newsletter
Our web based Loyalty Newsletter Programme is second to none!
We can assist you to open a consistent dialogue with your customers to help build a dynamic, thriving business as well as a secure future.
Restaurant Marketing - Case Study
One Restaurant decided to give up the traditional method of collecting postal addresses from customers, and set up a monthly Newsletter facility using conventional web Newsletter technology. Their “Priority Dining Club” restaurant marketing programme was commenced and results closely monitored.
Customers were asked to fill in a postcard with their names, birthday and, of course, their e-mail address, in return for food offers, special invites and other enticing rewards.
Within 6 weeks of implementing this system, the enthusiastic staff collected a total of 300 e-mail addresses. 
The first Newsletter was sent out and the response to a free bottle of wine offer was particularly successful with over 25 customers responding by telephone.
This resulted in a total of 80 people coming to dine in the restaurant!
Also in the Newsletter was an invitation to a wine evening which generated further response with another 12 customers taking part @ £18.95 per head.
By September 2003 the Restaurant's database stood at over 800 names and continues to grow. The response to a lunch offer during September was incredible with over 140 diners participating.
The wine tasting event also saw similar growth over the 6-month period with a staggering 120 people attending in September.
How was this achieved?
This was achieved using existing Web Newsletter technology.
You have to see this for yourself...with this thought in mind I’m going to ask you to get in touch with me right away!
Contact us today, if your are serious about tomorrow's business.
Email: info@integritymarketing.org.uk
or call Gordon on 07831 703677
